Privacy policy

Effective 5 November 2026. Applies to the Lunita app on iOS and Android and to getlunita.com.

1. Who we are

Soft Crunch ("we", "us") makes the app "Lunita: Pregnancy week by week". You can reach us at [email protected].

2. Your health data and personal records

This means everything you put into Lunita, for example your name, due date, appointments, notes, journal entries, blood pressure, glucose, weight, medications, kick and contraction sessions, and files or photos in the Vault.

• On your device. It is stored on your phone or tablet. We never receive it.
• Google Drive backup (optional). If you turn it on, Lunita saves an encrypted backup to a hidden app folder in your own Google Drive. The backup is sent straight from your device to Google. We have no access to it.
• Exports. Files you export are created on your device and go only where you choose to send them.

Your health data is never sent to our analytics, advertising or payment providers, and is never used for advertising.

3. Google Drive and Google sign-in

If you connect Google Drive, Lunita asks only for access to its own hidden app folder (the drive.appdata scope). It cannot see or change your other Drive files. Google handles the sign-in. Lunita's use of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements. You can disconnect at any time in Lunita's Settings or in your Google account settings.

4. Analytics (Firebase)

We use Google Firebase Analytics to understand how the app is used and to fix problems. Firebase may collect:

• app usage events, such as screens opened and features used
• device and app details, such as device model, operating system, app version and language
• an app instance ID and approximate location (country or region) derived from your IP address

We do not send your health data, name or Google account details to Firebase. See Firebase privacy and the Google Privacy Policy.

5. Advertising

Lunita may show ads from third-party ad networks, such as Google AdMob. To show and measure ads, these networks may collect your device's advertising identifier, IP address, device information and how you interact with ads.

• iPhone: Lunita asks for permission through Apple's App Tracking Transparency before any tracking. If you decline, the advertising identifier is not shared.
• Android: you can delete or reset your advertising ID in your device settings.
• EEA, UK and Switzerland: we ask for your consent before showing personalised ads. You can change your choice at any time.

Ad networks never receive your health data, and ads are never targeted using your pregnancy or health information.

6. In-app purchases

Purchases and subscriptions are handled by Apple (App Store) or Google (Google Play). We never see your card or payment details. The app receives confirmation of what you bought so it can unlock features. See the Apple and Google privacy policies.

7. Device permissions

Lunita asks for permissions only when a feature needs them: camera and photos to add files to the Vault, and notifications for reminders. You can change these at any time in your device settings.

8. Legal bases (EEA and UK)

We rely on your consent for personalised ads and for tracking where the law requires it, on our legitimate interest in keeping the app working and improving it for analytics, and on contract for in-app purchases.

9. How long data is kept

• Data on your device stays until you delete it or delete the app.
• Your Google Drive backup stays until you delete it.
• Analytics data is kept by Firebase for no longer than 14 months.
• Ad networks and app stores keep data under their own policies.

10. Your rights

Depending on where you live, including under the GDPR, UK GDPR and California law, you may have the right to access, correct, delete or move your data, to object to or restrict processing, and to withdraw consent. Your health data is already in your hands: you can view, export or delete it in the app. For analytics or advertising data, contact us and we will help, or use the controls in your device and Google account settings.

We do not sell your personal information. Ad networks may use device identifiers for advertising as described in section 5. You can limit this through your device settings and, on iPhone, by declining tracking.

11. Children

Lunita is meant for adults and is not directed to children under 13, or under 16 in the EEA and UK. We do not knowingly collect data from children.

12. Security

Google Drive backups are encrypted. Data on your device is protected by your device's own security, so we recommend using a passcode. Because we never hold your health data, we cannot recover it if you lose your device without a backup.

13. International transfers

Google, Apple and ad networks may process technical data in other countries, including the United States, under their own safeguards such as standard contractual clauses.

14. Changes

If we change this policy, we will update the date above. If the changes are significant, we will also tell you in the app.

15. Contact

Questions or requests: [email protected].